Project management software has become an essential tool for marketing teams, as it helps to streamline workflows, improve communication, and enhance collaboration.
With so many options available, it can be challenging to decide which project management software best suits your team’s needs. In this article, we will compare the top project management software for marketing teams.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. NEW: Get real-time digital performance insights on creatives with Wrike — the best software for marketers.
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Marketing project management software is designed to help marketing teams plan, execute, and manage their campaigns, projects, and day-to-day operations. It provides a centralized platform where teams can manage tasks, collaborate, allocate resources, set deadlines, and track progress from the planning phase to completion.
I evaluated the best project management software for marketing, based on which tools can help ensure marketing initiatives are executed on time, within budget, and with maximum impact. The result is this list of the top ten marketing project management software based on my research.
This table provides a quick comparison of how the top software compares in terms of the core project management features needed for marketing.
| Free forever plan | Starting price (per user per month) | Native time tracking | Storage | Customizable workflows | |
|---|---|---|---|---|---|
| monday.com | Yes | $12 | Yes (limited) | 500 MB to 1000 GB | Highly customizable |
| Confluence | Yes | $6.05 | No | 2 GB to unlimited | Limited |
| Asana | Yes | $13.49 | Yes (limited) | Unlimited | Yes |
| ClickUp | Yes | $10 | Yes | 100 MB to unlimited | Highly customizable |
| Jira | Yes | $8.15 | Yes (limited) | 2 GB to unlimited | Highly customizable |
| Trello | Yes | $6 | No | Unlimited | Yes (Limited) |
| Wrike | Yes | $9.80 (billed annually) | Yes (limited) | 2 GB per account to 15 GB per user | Yes |
| Teamwork | Yes | $13.99 | Yes | 100 GB to 500 GB+ | Yes |
| Airtable | Yes | $24 | Yes | 1 GB TO 1000 GB | Yes |
| Basecamp | No for business, Yes (Teachers and Students) | $15 | No | 500 GB to 5 TB | Yes (Limited) |
monday.com is perfect for marketing teams that value a visually intuitive and user-friendly interface. This marketing project management software allows teams to monitor projects at a glance, enhancing collaboration and simplifying task management. It’s a multifaceted tool that can be customized to meet the unique needs of marketing projects.
| Pros | Cons |
|---|---|
| Highly visual and customizable interface. | Can be expensive for larger teams. |
| Wide range of templates and automations. | Limited reporting features compared to competitors. |
| Suitable for both simple and complex projects. |
monday.com’s advanced features and user-friendly interface are a great fit for marketing teams. Its customizable board views and automation capabilities help marketing teams visualize their tasks, deadlines, and progress, ensuring that all projects stay on track. The tool provides various templates specifically designed for marketing projects, such as campaign planning, content creation, and social media management. These templates streamline the planning process and accelerate project execution, saving time and effort for marketing professionals.
For more information, check out this full monday.com review.
Confluence is ideal for marketing teams looking to centralize their knowledge base and documentation. As a project management software for marketing, Confluence serves as a powerful collaboration platform, ensuring teams and agencies can easily access and share project-related information, best practices, and guidelines. This organized knowledge repository helps marketing professionals stay aligned and make informed decisions.
| Pros | Cons |
|---|---|
| Excellent for documentation and knowledge management. | Not a stand-alone project management tool, best used in conjunction with Jira. |
| Easy to organize content with nested pages and spaces. | Limited functionality for task management and resource allocation. |
| Rich text editor and collaboration features. | |
| Supports version control for tracking changes. |
Confluence’s collaboration features and integration capabilities make it an excellent project management tool for marketing teams. It provides a centralized platform for collaboration and knowledge sharing, allowing marketing teams to create, edit, and organize content in one place.
For more information, check out this full Confluence review.
Asana is an excellent marketing project management software option for teams that require an intuitive and easy-to-use platform. It offers a clear visual overview of tasks and timelines, promoting transparency and accountability. By centralizing all project information in one place, Asana ensures everyone is on the same page and can easily track progress, deadlines, and responsibilities.
| Pros | Cons |
|---|---|
| Excellent task management and organizational capability. | Not ideal for complex projects with multiple dependencies. |
| Customizable dashboards and flexible project views. | Lacks advanced resource management tools. |
| Easy to use, even for beginners. |
Asana’s straightforward interface and powerful features make it an attractive choice for marketing professionals looking to optimize project management. Its reporting and analytics tools make it easy for marketers to track project progress and identify improvement areas. This data-driven approach can help marketing teams make more informed decisions and optimize their workflows.
For more information, check out the full Asana review.
ClickUp is a versatile marketing project management software tool that appeals to marketing teams seeking comprehensive and customizable project management capabilities. With its extensive feature set and integration capabilities, ClickUp enables marketing professionals to streamline their processes, improve communication, and stay on top of tasks. This all-in-one solution is well-suited to a variety of marketing needs, enhancing efficiency and collaboration.
| Pros | Cons |
|---|---|
| Affordable pricing plans, including a free version with unlimited users. | Steep learning curve for some advanced features. |
| Strong integration options with other tools. | High customizability may inadvertently introduce complexity to the tool. |
| Time tracking feature available across all plans. |
ClickUp’s versatility makes it a project management software that is well adapted for marketers in terms of managing their projects and tasks. It allows marketing professionals to create custom workflows, task templates, and automation, so they can tailor the tool to their specific needs.
For more information, check out this full ClickUp review.
As a marketing project management software tool, Jira is an excellent choice for marketing teams seeking flexibility. Its agile methodology support and customizable features enable seamless collaboration, streamlining workflows, and fostering communication. Marketing teams and agencies can easily track progress and optimize resources, ensuring projects are delivered on time and within budget.
SEE: Learn how to get started using Jira for project management
| Pros | Cons |
|---|---|
| Scalable for both small and large teams. | Jira might be more difficult to learn and adopt compared to other tools on this list. |
| Strong integration with other Atlassian products. | Jira’s extensive features and customization options can be overwhelming, particularly for non-technical users. |
| Advanced reporting and analytics capabilities. | |
| Designed for agile development, making Jira suitable for marketing teams using agile methodologies. |
Jira is commonly used by software development teams, but it can also be adapted for other types of projects and teams. Agile marketing teams with technical users or client base may find Jira’s flexibility to be quite useful for managing their tasks and projects.
For more information, check out this full Jira review.
Trello is a versatile project management software suitable for different use cases, including marketing project management. The simple and intuitive kanban-based interface allows users of all technical levels to get started quickly. Users can easily create, assign, and track tasks. In addition, Trello offers customization tools to tailor the software to your specific marketing project management needs.
| Pros | Cons |
|---|---|
| Generous free plan. | Reliant on kanban boards. |
| Excellent task-tracking tools. | Not suited for complex marketing projects. |
| Highly visual interface. |
I selected Trello for marketing teams who are new to project management because of its simplicity, ease of use, and visual nature. The visual board layout allows for easy organization and prioritization of tasks, making it highly intuitive for marketing professionals.
For more information, read the full review of Trello.
Wrike helps marketing teams streamline planning, collaboration, and execution of marketing strategies. Wrike’s intuitive interface allows for smooth communication between team members, whether they are in-house or remote. Users can create detailed tasks, set priorities, and assign them to team members while tracking progress with Gantt charts, kanban boards, and custom dashboards.
| Pros | Cons |
|---|---|
| AI project risk prediction. | Limited storage. |
| Adaptable and highly customizable. | Advanced resource and capacity planning capabilities only available in the highest tier plan. |
| Impressive Gantt chart. |
Its custom workflows, automation, and in-depth reporting features empower marketers to handle complex projects and campaigns effortlessly, ensuring better results and faster delivery.
For more information, read the full review of Wrike.
Teamwork is a project management software tool designed to cater to the diverse needs of marketing teams who work heavily with external partners. With its comprehensive features and collaboration tools, Teamwork enables marketing professionals to efficiently manage projects, track progress, and communicate with ease. Its scalability and adaptability make it a reliable marketing project management software tool for organizations of all sizes.
| Pros | Cons |
|---|---|
| Time tracking and invoicing capabilities. | Steeper learning curve compared to other tools. |
| Good for managing cross-functional teams. | Limited third-party integrations. |
| Supports custom workflows and templates. |
Teamwork offers tools and resources to make the client management process efficient. The platform allows you to schedule client meetings, track client interactions, share project updates, and manage client expectations.
For more information, check out the full Teamwork review.
With its clean and well-organized UI, customization tools, and ability to handle large volumes of data, Airtable is one of the best project management software for marketing. While Airtable is based on a spreadsheet-style interface, it offers much more than Google Sheets or Microsoft Excel. With Airtable, you can integrate with third-party marketing tools for seamless data sync and use real-time collaboration tools to keep the marketing team aligned on project goals and progress.
| Pros | Cons |
|---|---|
| Clean and organized user interface. | Gantt charts are only available on higher-priced plans. |
| Highly customizable. | Steep learning curve for users with limited spreadsheet experience. |
| Integration with several third-party marketing tools, such as CRM apps. |
Marketing teams familiar with spreadsheets may find Airtable’s interface useful for managing projects, tracking campaigns, organizing leads, and collaborating on creative assets. Airtable allows users to create customizable databases to track and organize various aspects of marketing efforts, such as content calendars, social media schedules, email campaigns, and more. Teams can easily add new columns, filter and sort data, create custom views, and collaborate in real time.
For more information, read our full Airtable review.
Basecamp is known to offer simplified project management. It is ideally suited for small to mid-sized marketing teams that need a highly collaborative project management application. The powerful collaboration tools, including a group chat feature and message boards, will allow marketing team members to stay connected and work efficiently.
| Pros | Cons |
|---|---|
| Granular user access controls. | Scalability issues for complex marketing projects. |
| Centralized platform to manage multiple marketing projects. | Expensive compared to competitors. |
| Powerful filters and search capabilities. |
Teams that prioritize communication and collaboration in their marketing projects can benefit greatly from Basecamp as a project management tool. With features like to-do lists, file sharing, and message boards, Basecamp enables efficient project organization and promotes transparency within the team.
For more information, read this full Basecamp review.
Marketing project management software should have an intuitive and easy-to-navigate interface, allowing users to quickly adapt and minimize the learning curve. This will result in a more efficient workflow and higher adoption rates among team members.
Marketing teams need to collaborate across different departments and external partners. Their project management software should have built-in communication tools such as messaging, file sharing, and comment sections to facilitate seamless collaboration.
Task management capabilities enable users to create, assign, and track tasks, as well as set deadlines, priorities, and dependencies. A visual task management system, such as a kanban board or Gantt chart, can help teams stay organized and easily view progress.
Automation capabilities can help streamline repetitive tasks, reduce errors, and improve efficiency. Look for software that allows you to create custom workflows, automate task assignment, and trigger notifications based on specific actions.
A good marketing project management software should allow users to track time spent on tasks and allocate resources effectively. This helps ensure projects stay on schedule and within budget.
Marketing project management software should be able to integrate with the tools your team is already using, such as customer relationship management, email marketing platforms, social media management tools, and analytics tools. This will help centralize data and improve efficiency.
A customizable and scalable tool can be tailored to your team’s unique needs and can grow with your organization as it evolves. This may include customizable dashboards, reports, and templates, as well as the ability to support an increasing number of users and projects.
Marketing project management software offers numerous benefits for marketing teams, both in-house and at agencies. When evaluating these tools, marketers should consider the following advantages:
Project management software enables seamless communication and collaboration among team members, allowing them to share files, ideas, and feedback. This fosters a more efficient and creative working environment.
Marketing project management tools help teams allocate resources, set deadlines, and manage schedules effectively. This ensures projects are completed on time and within budget, optimizing resource utilization.
These tools act as a central repository for all project-related information, keeping everything organized and easily accessible. This reduces the risk of miscommunication or losing important documents.
Project management software offers real-time visibility into project progress, which helps marketing teams identify potential bottlenecks and make data-driven decisions. This enables them to react proactively to any issues that may arise.
Marketing project management tools allow teams to prioritize tasks based on importance, deadlines, and other factors. This helps to ensure the most critical tasks are completed first, leading to more efficient project execution.
Many project management tools offer customizable workflows, allowing marketing teams to adapt the software to their unique processes and needs. This helps to streamline project management and improve overall efficiency.
Modern project management software often integrates with other marketing tools, such as CRM systems, analytics platforms, and social media management tools. This creates a seamless, interconnected ecosystem that further enhances productivity and efficiency.
These tools provide valuable insights into team performance and project outcomes through various reporting features. This helps marketing teams measure the success of their campaigns and make informed decisions for future projects.
When selecting marketing project management software, it’s crucial to consider the unique needs of your organization or agency. Begin by identifying your specific marketing workflows, team structure, and project types to ensure the software can accommodate them. Evaluate the platform’s ease of use, customization options, and scalability to guarantee a smooth user experience that supports your team’s growth.
Integration capabilities with your existing marketing tools, such as CRM, email marketing, and analytics software, will streamline processes and improve efficiency. Examine the available features, including task management, collaboration, resource allocation, and reporting, to ensure they align with your marketing goals.
Lastly, compare pricing plans and read reviews from other marketers to gauge overall satisfaction and return on investment. By considering these factors, you’ll be able to select the ideal project management software for your marketing team’s success.
I considered several parameters when researching the top marketing project management tools, including features, cost, ease of use, and customer service and support, to determine the best tools to rank. I listed the tools above based on the capabilities we deemed crucial for marketing teams. Then, I examined their websites and data sheets to enhance our assessment of their value to marketing teams. Finally, I tried out some of the tools to get a first-hand feel.
Marketing project management is the process of planning, executing, and overseeing marketing initiatives from start to finish. It involves coordinating tasks, managing resources, and ensuring that projects are completed on time, within budget, and aligned with marketing objectives.
Using PM software offers multiple benefits for marketing teams, including:
Yes, marketing campaigns are often complex and involve multiple moving parts, including content creation, media planning, budgeting, and stakeholder management. Without project management, marketing efforts may become disorganized, leading to missed deadlines, budget overruns, and sub-optimal campaign results. Project management provides structure, accountability, and clarity to complex marketing processes.
