Compare Act! vs. Salesforce in terms of pricing, features and more to find out which CRM is best for the needs of your business.
Business success today is highly dependent on the quality and effectiveness of customer relationships. Act! and Salesforce Customer 360 are two products that offer their customers the power to manage their customer relationships with data. But, which one is right for your organization?
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Act! is customer relationship management software that enables businesses to develop lasting relationships with their customers through powerful sales and marketing capabilities that enhance business growth. It offers its users flexible deployment options and the freedom to customize their experiences to fit their needs.
Salesforce offers Salesforce Customer 360 to connect sales, marketing, commerce, service and IT teams with customers to boost collaboration, productivity and efficiency while lowering costs. Combined with Salesforce Genie, Salesforce CRM enjoys intelligence, automation and real-time data to deliver success to its customers.
| Feature | Act! | Salesforce Customer 360 |
|---|---|---|
| Partner relationship management | no | yes |
| Customer contract management | yes | yes |
| Social network integration | no | yes |
| Sales pipeline management | yes | yes |
| Social collaboration features | no | yes |
| Lead management | yes | yes |
| Integrations | 50+ | 3000+ |
| Starting price (billed annually) | $30 per user per month | $25 per user per month |
Customer 360 is priced based on either editions or add-ons. Selecting an edition gets you a bundle of some of the most popular Salesforce features in one package. Add-ons enable users to customize their CRM solutions to achieve their desired product.
Explore Salesforce’s pricing page to explore the costs of individual products or consult their representatives to determine the best solution for your business needs and budget and discuss tailored pricing.
One of Act!’s key features is customer management. It handles the aspect of relationship history to leverage rich customer profiles to improve the personalization of every interaction.
It also enables users to find needed customer information instantly using its powerful search feature. Users can centralize customer data such as emails, calls, documents, activities and more. They can even stay informed all through the sales process thanks to offline and mobile access.
Act!’s sales pipeline management provides opportunity tracking to users for instant access to details of sales opportunities. It approaches sales process management by enabling its customers to progress deals using stages of out-of-the-box or custom sales processes.
Act!’s pipeline management enables users to assess their sales pipelines based on territory, product, sales stage and more. It also offers interactive visual dashboards to deliver actionable insights.
Act! delivers marketing automation tools that enable customers to streamline their entire marketing processes by automating repetitive tasks. With Act!’s marketing automation, clients’ marketing departments can benefit from increased marketing return on investment while enjoying greater freedom to focus on more impactful tasks.
Act!’s marketing automation focuses on personalization and targeted email marketing, identifying strong leads and segmentation of customer bases to yield stronger lead generation, better sales cycle timing and optimal decision-making at every marketing funnel stage.
Tracking all previous and current customer activities is a part of Act!’s activity management. Its calendar and email integration ascertain that users keep their communications and appointments in sync always. Act! also offers prioritized task lists and notifications and alerts.
Marketing Cloud by Salesforce improves marketing efficiency and reach by automating engagement across all available channels, using intelligent insights to optimize marketing performance and creating personalized moments using real-time data. This tool offers several useful products like the customer data platform, personalization and engagement, account engagement, intelligence, and loyalty management.
Salesforce offers Sales Cloud to lower costs and raise productivity to generate success for its users through better data, automation and intelligence. Sales Cloud uses process automation in the form of Visual Workflow to speedily design and automate business processes with drag-and-drop ease.
In addition, Sales Cloud converts its users’ mobile phones into portable sales offices. And it delivers greater visibility into customer relationships at every stage to yield much stronger relationships as well as leverages real-time intelligence to support smarter decision-making.
With Commerce Cloud by Salesforce, users are promised the capability to derive value fast on a trusted platform. It equips users with the tools they require to move quickly and save time and money. Commerce Cloud even helps users grow their revenue through the use of intelligent recommendations with the help of AI.
Salesforce provides Service Cloud to lower costs while improving the efficiency of the user’s interactions. It leverages automation to scale every process and the ability to personalize every engagement using AI. The tools offered by Service Cloud include automation, case management, self-service, field service and digital engagement.
Act! is an effective choice if your business falls under the small and midsize category. Its capabilities will suit businesses that are looking to improve their marketing processes, lead management, sales opportunities and customer activities.
On the other hand, Salesforce proves to be a great choice for companies of all sizes looking to take advantage of vast integration options as well as an ecosystem that goes beyond CRM. If automation and AI products and capabilities matter to your organization’s CRM then Salesforce is worth considering.
Workbooks joins up your entire business with a single cloud-based solution and lowers the cost and risk of your CRM project failing with co-funded implementation.
With Workbooks, marketing can generate more high-quality leads, sales can close more deals, finance can invoice quickly and easily, and support can deliver exceptional service.
And with software and services from a single supplier, you get co-funded implementation to make sure you get a made-to-measure CRM for an off-the-shelf price.
Fully-customizable Zoho CRM provides unified solutions for businesses of all types and sizes. Conduct your Sales & Marketing analytics to gain insights using Dashboard views and Automate your daily routines. Customize your CRM theme based on your industry needs using Canvas, Omnichannel communication for streamlined communication between teams and customers, handle customer support from within the platform to improve customer relationships. Get Started with Zoho CRM now!
monday sales CRM is the customizable, no-code CRM that allows you to control your entire sales funnel and close more deals, while simplifying communication and collaboration. Automate manual work, capture and import leads, and centralize deal and contact info, all in one place.
