Construction companies, agencies and general contractors can greatly benefit from implementing a customer relationship management tool. The software can act as a hub for all client information as well as facilitate collaboration between architects, site managers and builders. In addition to basic project management features, the CRM software can also track invoicing, quotes and payments.
The top general CRM providers typically offer process management, integrations and other general core features. The main features a construction company might look for in any CRM tool include project management and tracking, mobile application or invoice management.
Since the construction industry might require more niche features, some of the most popular providers offer specialized versions of their software or help customize their tool to meet a businesses exact needs.
Software | Project management | Native or third-party integrations | Document and design tracking | Mobile app | Invoicing and quote management | Starting price* |
---|---|---|---|---|---|---|
Salesforce | Yes | Both | Yes | Yes | Yes | $25 per user per month |
Jobber | Yes | Third-party only | Yes | Yes | Yes | $49 per month for 1 user, $29 for additional users |
Procore | Yes | Third-party only | Limited | Yes | Yes | Contact for quote |
Pipedrive | Yes | Third-party only | Yes | Yes | Limited | $14.90 per user per month |
SalesRabbit | Yes | Both | Limited | Yes | Limited | Free starting price |
Capsule | Yes | Third-party only | Limited | Yes | Limited | $18 per user per month |
*Starting premium price, when billed annually.
Our star rating: 4.3/5
Salesforce is a cloud-based CRM tool that is entirely customizable. The sales platform and additional marketing, service and commerce products can be powered by artificial intelligence that construction companies can use to communicate internally, with customers and with partners. Salesforce’s AI assistant, Einstein, can generate reports, analytics, proposal drafts and more to be managed and tracked from their singular platform.
Pros | Cons |
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30-day free trial. | Can be costly for small businesses. |
Can be scaled up to meet the needs of enterprises. | Users report a steep learning curve. |
1,500+ applications to integrate. | Users report some platform bugs making the tool slow at times. |
Salesforce is a top-scoring CRM tool that offers comprehensive suites of tools tailored to a variety of industries. The platform itself is extremely customizable, with a mix of features for building out unique workflows, reports and processes. In addition to these in-tool customizations, Salesforce’s pool of available apps to integrate with is extensive. All of which make it a viable option for any industry of any size with any existing tech stack.
Since Salesforce can be a pricey option, businesses might want a similar general CRM provider at a lower cost. If that’s the case, check out Pipedrive for their affordable tiers and customizable pipelines.
For more information on this provider, read our Salesforce review.
Our star rating: 4.1/5
Jobber is an easy-to-use field service management tool with additional business operations software. Jobber allows users to build quotes in minutes, price jobs with precision, automate quote follow-ups and more. The quote builder tool keeps the customer in mind with professional and concise quotes and invoices. The software also offers consumer financing with a Wisetack integration, allowing clients to pay over time.
Pros | Cons |
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14-day free trial. | Limited features available in the Core plan. |
Free product coaching. | Premium add-ons are costly. |
20+ built-in reports. | Users report limited advanced and custom analytics. |
Jobber serves over 50 home service industries by offering a platform where businesses can stay on top of requests from prospects, create quotes, schedule and manage jobs, and even make it easy to accept payment. These job tracking and customer communication tools make it a great option for small to mid-sized businesses looking for an industry-specific solution.
Jobber’s features make it perfect for general contractors but if you’re interested in a more scalable platform to fit your business size, consider looking into SalesRabbit or Salesforce.
Our star rating: 4/5
Procore is a construction management software that helps owners, general contractors and speciality contractors save time and increase accountability. Procore offers a design coordinator software for construction for businesses to plan efficiently, communicate better and build faster from a single source of truth. Users can prevent rework before construction begins by housing all documents, reports, contact directory, tasks and coordination issues in one hub for all to view.
Procore doesn’t offer standard tiers of support with upfront pricing. Businesses interested in getting an estimate or quote can request one by submitting their type of company and their average annual construction volume. Every subscription to Procore includes unlimited users, data and support.
Pros | Cons |
---|---|
Offers a hands-on demo of their platform. | No upfront pricing. |
Produces daily logs and insights. | Users report slow roll out of new features. |
Manages time tracking and daily work logs. | Limited admin control over user and guest permissions. |
Procore is a highly rated software that markets as an all-rounded platform suitable for a wide range of construction projects. Its products and over 500 integrations can help businesses across the world track projects with pre-construction tasks, project management and financial management.
Procore implementation into commercial, industrial and residential construction makes it a diverse option. But if you’re looking for a provider with even more scalability, check out Salesforce.
Our star rating: 4/5
Pipedrive is a scalable CRM tool that offers a mixed bag of features for pipeline management, activity tracking, reporting analytics and more. Businesses can create custom pipelines with a highly user-friendly interface to visualize every part of their sales and building process.
Pipedrive is also a cloud-based CRM solution that enables users to view contact information, project processes and contact suppliers wherever they have internet access. This way, project managers, site managers and contractors all know the status of each ongoing project.
Pros | Cons |
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14-day free trial. | Doesn’t offer a free version of the software. |
400+ integrations. | Users report limited insights and reporting. |
Users report simple and quick onboarding. | Premium add-on features can be costly. |
Pipedrive is a popular and innovative sales software that offers niche offerings for certain industries like automotive sales, banking and more. Its general tools can be scaled up or down to fit the size of any business, from startups to enterprises in need of a straightforward tool.
Pipedrive is a great general CRM software with an intuitive interface, if you’re a contractor or independent contributor wanting a similar option with a free tier, check out Capsule.
Head over to our Pipedrive review for more information.
Pros | Cons |
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Provides a guided demo and video resources for those interested. | No built-in analytics and reporting features. |
Simplistic dashboard and leaderboard. | Users report that upgrades to the platform are irregular. |
Users report intuitive and easy note-taking when meeting with clients. | Users report syncs between the mobile app and main dashboard can be delayed. |
SalesRabbit offers nine different capabilities that include Canvassing, DataGrid AI, Scheduler, Digital Contracts, Gamification, Proposals, Weather, Movers and Learn. All of these functions work together to produce an all-in-one platform to help businesses manage projects on the go. Users can access all nine tools through a single login. In addition to these native tools, SalesRabbit integrates with 30+ third-party integrations like Google Forms, Zapier and more.
SalesRabbit’s mobile app makes it easy for any team member to access scheduling, client information and invoicing. If you want a similar tool with a powerful mobile app plus even more financing features (such as accepting payments), check out Jobber.
Pros | Cons |
---|---|
14-day free trial. | Free tier doesn’t integrate with accounting platforms. |
Highly ranked internal customer support. | Limited integration with Google Workspace. |
Offers two-factor authentication for mobile app access. | Features might feel capped for larger enterprises. |
Capsule is a simple CRM tool that provides sales pipeline dashboards, calendar and task management tools, Outlook and Gmail integrations and even two-factor authentication. Its workflow automations help businesses manage big projects without small details getting lost. Capsule also offers a free CRM version of their tool that can support up to two users, making it a viable option for independent contractors.
Even though Capsule offers a free version of their software, some of the premium features are sales and marketing focused. If you’re wanting a more industry-specific tool, consider looking into Jobber or Procore.
To learn more, check out our Capsule review.
Now that you have this list of the top construction CRM providers, consider requesting demos or signing up for the free trials of those on this list that peak your interest. This way, you can begin communicating directly with the provider and start onboarding the software as quickly as possible. The best way to shortlist these providers is to define the key construction-related features your business needs from a CRM tool and identify which provider matches your criteria.
Here are some sample questions to consider asking when choosing a construction CRM provider:
FORUM: Here are some factors to consider when choosing a CRM.
To evaluate each provider and their offerings, I used an in-house rubric with criteria and subcategories, with a special focus on features related to the construction industry. Once I scored each CRM provider with this rubric, an algorithm calculated an overall star rating, which I then used to assign each software an ideal use case.
Below is a breakdown of the scoring criteria I followed:
PREMIUM: Choosing the right CRM for your organization.